🏅Leaderboards
2/20/25 UPDATE - you can now choose a "theme" for your subscribers' codenames!
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Summary
Understand the Purpose of the Leaderboard
The primary goal is to increase email engagement (opens and clicks) over time.
Recognize that this is a long-term strategy with no immediate benefits (other than it's fun and different!!)
Verify Email Provider Settings
Ensure that the email provider and merge tag for email addresses are correctly set in your List Gadget account. https://listgadget.com/account
This information is crucial for the leaderboard functionality.
Create a New Leaderboard
Navigate to the "New" section and select "New Leaderboard."
Assign a descriptive name (e.g., "Top Subscribers" or "Most Engaged Subscribers").
Optionally, include a brief description that will display on the leaderboard page (e.g., "Earn points by engaging with my emails").
Set Points and Cooldown Period
Determine the points awarded per action (e.g., 1, 10, or 100 points per click).
Set a cooldown period to prevent users from repeatedly clicking to earn points (suggested: 3 days for most cases).
Customize Button Text and Appearance
Choose a clear and engaging button text (e.g., "Click to Earn Points").
Optionally, customize the button colors to align with your brand.
Test the Leaderboard Functionality
Send a test email to yourself to ensure that the leaderboard displays correctly and that the merge tag populates the subscriber's email address.
Verify the URL generated for the leaderboard button to ensure it includes the correct email address.
Monitor and Adjust as Necessary
After launching, monitor engagement and adjust leaderboard settings if needed (e.g., changing button text or description).
Avoid frequent changes to points and cooldown settings to maintain consistency.
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