🏅Leaderboards

2/20/25 UPDATE - you can now choose a "theme" for your subscribers' codenames!

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Summary

1. Understand the Purpose of the Leaderboard

   • The primary goal is to increase email engagement (opens and clicks) over time.

   • Recognize that this is a long-term strategy with no immediate benefits (other than it's fun and different!!)

2. Verify Email Provider Settings

   • Ensure that the email provider and merge tag for email addresses are correctly set in your List Gadget account. https://listgadget.com/account

   • This information is crucial for the leaderboard functionality.

3. Create a New Leaderboard

   • Navigate to the "New" section and select "New Leaderboard."

   • Assign a descriptive name (e.g., "Top Subscribers" or "Most Engaged Subscribers").

   • Optionally, include a brief description that will display on the leaderboard page (e.g., "Earn points by engaging with my emails").

4. Set Points and Cooldown Period

   • Determine the points awarded per action (e.g., 1, 10, or 100 points per click).

   • Set a cooldown period to prevent users from repeatedly clicking to earn points (suggested: 3 days for most cases).

5. Customize Button Text and Appearance

   • Choose a clear and engaging button text (e.g., "Click to Earn Points").

   • Optionally, customize the button colors to align with your brand.

6. Test the Leaderboard Functionality

   • Send a test email to yourself to ensure that the leaderboard displays correctly and that the merge tag populates the subscriber's email address.

   • Verify the URL generated for the leaderboard button to ensure it includes the correct email address.

7. Monitor and Adjust as Necessary

   • After launching, monitor engagement and adjust leaderboard settings if needed (e.g., changing button text or description).

   • Avoid frequent changes to points and cooldown settings to maintain consistency.